Friday, February 3, 2023

Heatmap & Optimization Tool - CrazyEgg

 CrazyEgg is a popular website optimization tool that provides businesses with insights into how their website visitors interact with their website. By tracking clicks, taps, and scrolling patterns, CrazyEgg provides a visual representation of user behaviour through heat maps, scroll maps, and other reports.

The implementation process of CrazyEgg involves signing up for an account and installing a tracking code on your website. This tracking code is used to collect data and generate reports that you can access through the CrazyEgg dashboard.

Once you have the tracking code installed, CrazyEgg will start collecting data and generating heat maps, scroll maps, and other reports that provide insights into user behaviour on your website. For example, the heat maps will show you where on your website users are clicking, and the scroll maps will show you how far down page users are scrolling.

CrazyEgg also provides additional reporting features, including A/B testing, which allows you to test different variations of your website to see which ones perform best. This information can then be used to make data-driven decisions about your website design, layout, and overall performance.

In terms of ratings, CrazyEgg has received high praise from users and industry experts. On the popular review website, G2, CrazyEgg has a rating of 4.5 out of 5 stars based on over 250 user reviews. Users of the tool praise its ease of use, insightful reports, and ability to improve website optimization and conversion rates.

Similarly, on Capterra, CrazyEgg has a 4.5 out of 5-star rating based on over 80 user reviews. Users appreciate the tool's user-friendly interface, powerful reporting capabilities, and ability to help them make data-driven decisions about their website design and layout.

Overall, CrazyEgg is a well-regarded website optimization tool that is designed to help businesses understand their website performance and make data-driven decisions to improve it. The tool's heat maps, scroll maps, and other reports provide valuable insights into user behavior that can be used to improve website optimization and conversion rates.

Friday, November 25, 2022

Why social media platforms don't have an "I Hate it" icon?

The title and content below may not sync with many reading this post, but there is a definite connection. Also, you would ridicule the fact that why is this on this platform, but there is a serious lesson that we all must learn from this beautiful piece of art.

Last night I watched the movie "Chup - Revenge of the Artist".

It is a slow movie but as Andre De Shields would say - "Slowly is the fastest way to get where you want to be". There couldn't have been a pace better than this for this movie, which takes you from an individual's simple, sober life to the intense dark side that dominates the script.

I have been a movie/web-series lover for decades now, but this movie gives a different angle of seeing movies. Directly or indirectly every movie has a shade of real events that happened in the creators' world, which is what many reviewers or the audience miss.

Every Friday holds the survival of thousands of people who are involved in it for months and in some cases years, and their destiny is decided by that 120-180 minutes of the viewing experience. So isn't it brutal and cruel to just trash it, just like that? Yes, there would be an argument that after paying money we expect entertainment, which is fair, but if you don't like it let it be a personal affair within your circles, and don't make it public. Bas "CHUP" raho and move on, don't rant about it socially!

And this is where the title of this post gets context. Just imagine, after all of us upload a post on any of the social media platforms, when the likes are not good enough, anxiety creeps in and we are sad for weeks, and in some cases calls for some serious relationship damage. There has been a web series recently where a girl commits suicide because of some comments on her feed. Now imagine, if an "I Hate It" icon is introduced, what is the level of damage that it would create to human minds?

If you think about it, these platforms can generate insane interest & engagement by enabling this feature, as all of us know, hatred, fear, and anger spread much faster than other any other emotion, which would mean a direct co-relation to performance metrics of these platforms and thereby a revenue multiplier. But I think there are a group of people who actually take the onus of keeping it sane enough to manage the damage.

The philosophy of not expressing an "I Hate It" emotion, also correlates to the standard leadership rules of "Praise in public, reprimand in private" - which I am continuously learning and have learnt from some amazing leaders and mentors I have worked with.

About the performances, technicalities and other critical aspects of the movie, as I always say, I am not qualified enough or rather not qualified at all to comment on it. I loved every bit of the movie, especially the background score. I am a crazy fan of Dulquer Salman, always loved Shreya's work and am very happy to see Sunny Deol and Pooja Bhatt after a long time. The entire cast has done an amazing display of talent, with a special mention to Rajeev and Saranya. 

R. Balki Sir - what an amazing movie. #Respect

Concluding the post with a masterpiece by the master creator #GuruDutt

Yeh mehlon, yeh takhton, yeh taajon ki duniya
Yeh insaan ke dushman samaajon ki duniya
Yeh daulat key bhookhey rawajo ki duniya
Yeh duniya agar mil bhi jaye toh kya hai
Yeh duniya agar mil bhi jaye toh kya hai

#chupmovie #MustWatch

Thursday, November 24, 2022

Inviting you for a Social Media Webinar by IPMMA

IPMMA Social Media Webinar

Happy and proud to be doing this webinar for Indian Pharma Machinery Manufacturers' Association (IPMMA). I will be talking about "How to use social media effectively to reach your prospects/customers"

Below is an official invitation from IPMMA:

IPMMA is pleased to invite you to register for its upcoming webinar on the subject of “How to use Social Media Marketing effectively to reach your Prospects / Customers”.

Major takeaways from this webinar

  • Key Digital Marketing Channels
  • Understand different content formats
  • Understand different digital marketing metrics and parameters to consider and optimize those

Kindly click on the flyer or below mentioned link for registration

IPMMA Social Media Webinar by Sujit Nair

Please send this invitation to your team to register for participation.

We look forward to your active participation as there are no charges for participation and registration.


Indian Pharma Machinery Manufacturers’ Association (IPMMA) was founded on 23rd December 2001 in New Delhi and was registered as a trade association to represent specifically the Indian pharmaceutical machinery manufacturers. The estimated business revenue from this sector which includes processing, packaging, utility equipment and other ancillary products is around Rs.1500 crores out of which Rs.200 crores account for exports.

Saturday, August 13, 2022

OCEAN Theory - The Big 5 Personality Types


What’s your personality type?

The Big Five personality traits is a suggested taxonomy, or grouping, for personality traits, developed from the 1980s onward in psychological trait theory.

Starting in the 1990s, the theory identified five factors by labels, typically referred to as:

  1. Openness to experience (inventive/curious vs. consistent/cautious)
  2. Conscientiousness (efficient/organized vs. extravagant/careless)
  3. Extraversion (outgoing/energetic vs. solitary/reserved)
  4. Agreeableness (friendly/compassionate vs. critical/rational)
  5. Neuroticism (sensitive/nervous vs. resilient/confident)
When factor analysis (a statistical technique) is applied to personality survey data, it reveals semantic associations: some words used to describe aspects of personality are often applied to the same person. For example, someone described as conscientious is more likely to be described as "always prepared" rather than "messy". These associations suggest five broad dimensions used in common language to describe the human personality, temperament and psyche.

Those labels for the five factors may be remembered using the acronyms "OCEAN" or "CANOE". Beneath each proposed global factor, there are a number of correlated and more specific primary factors. For example, extraversion is typically associated with qualities such as gregariousness, assertiveness, excitement-seeking, warmth, activity, and positive emotions. These traits are not black and white but rather placed on continua.

To know more about the OCEAN (Big 5 Personality Types), this link explains it better -

Raw image from

P.S - I haven’t written this post, it is from the above-mentioned site. I read stuff and attempt to learn/relearn new concepts. The ones I find interesting, and worth sharing and feel that would benefit the network, I share. Thank you for reading

Monday, July 4, 2022

Best Digital Marketing Mentor - Manoj Aravindakshan

All of us have a mentor who unknowingly becomes a changemaker in our lives and subconsciously we take a path guided by them which becomes "THE PATH" for us. Even, I have one of those mentors, when I look back, he actually changed my life course for good and I feel I have done fairly well in my chosen path.

India's early digital marketing era was around 2004-2005 when SEO and PPC became buzzwords. This was when my cousin Manoj Aravindakshan incorporated his digital marketing agency in Singapore under On Target Media and Marketing Services Pte. Ltd to provide 360-degree online marketing services for the South East Asian geographies.

Those times, whenever we used to interact there were a lot of mentions about SEO and PPC projects that he was consulting/managing for his clients. During then I was a sales guy selling software, these terms were literally Latin to Me. The only form of digital marketing I was exposed to was email marketing, and it was the be-all and end-all for me and my peers.

Cut 2 - October 2006, I had a minor health issue and I had to take a break from the sales role, to avoid the stress and lifestyle. That is when Manoj asked Me if I would be interested in managing the Indian unit he was planning to open. I was intrigued, anxious and excited at the same time. For more than one reason, primarily because I grew up with a mentality that business within the family is a no-no, second, the domain was new and I had zero knowledge about it. 

Manoj was always a role model to everybody in our family. To set the context and expectations, he explained his entire plan and he supported Me in gaining the required confidence to manage this role, and that is how, in December 2006, I took the plunge into the world of digital marketing. And he became my digital marketing mentor from day 0.

The first thing he did was to inculcate a habit of reading in Me. I was terrible and found reading very boring, but the job demanded it. He continuously guided Me and I did my bit in terms of learning more and doing more. In a few months, I got certified in Google Adwords, and I was pitching this new concept to clients all over India, predominantly Mumbai. Brands were intrigued and awed with the possibilities of digital marketing, and what it can do to their businesses. 

After every sales call, there was a need where Manoj had to speak to them, to convince them of our abilities, and even from those calls, I learned the best way of selling digital marketing services, and it was only through a problem-solution approach. Manoj always did that, he used to put himself in the clients' shoes and walk the path to understand what was the best strategy. He was my best digital marketing mentor for client service excellence, and here he became the best digital marketing mentor for selling these services. 

Cut 3 - 2022

After 16 years in digital marketing, I still learn from Manoj, on various elements of digital marketing. Having interacted with hundreds of digital marketing professionals, and being a digital marketer myself, I can say with utmost confidence that Manoj Aravidakshan is the best digital marketer I have known and he still remains to be the best digital marketing mentor to Me.

Manoetta, (that's how I address him, "Etta" means elder brother in Malayalam), whatever I am today as a digital marketer, wherever I am today as a digital marketer, I owe this to only one person, and that is YOU. And I am sure, like Me, there would be hundreds of others trained by Manoj, who will echo the same words as mine.

Thank you very much for encouraging, convincing, and mentoring Me to take this path.

Friday, December 31, 2021

21 Learnings From 2021

 My 21 learnings from 2021:

  1. Goals are important, but being happy should always top the list
  2. Winning an argument is not important, being at peace is.
  3. Whatever you do, ensure that you and your family are happy
  4. You are not a super hero and a minuscule invisible virus can shatter your life
  5. Whatever happens to you, happens for a reason
  6. Your well thought-out plan may not be the best plan
  7. You miserably fail sometimes and that is perfectly fine
  8. Believing things are going to be good takes you a long way
  9. Everyday is a blessing, live one day at a time
  10. Being angry is completely fine, but watching your words when you are angry is extremely important
  11. Nothing gives you more satisfaction than bringing smile on your kid’s face
  12. Family and friends are the only people who will be there with you in your tough times
  13. YOLO is a powerful thought
  14. FOMO is a foolish emotion
  15. JOMO is bliss
  16. The most damaging thought in life is “What will people think about Me?”
  17. Nothing is permanent, cherish everything till the time it lasts
  18. Media, in general, can be dangerous; immediately block everything that you feel is negative / threatening / intimidating.
  19. Fake news travels much faster than genuine ones
  20. Money is very important, if someone says it’s not, then either they are rich already or they are ignorant by choice.
  21. Finally, being grateful about everything and everyone in your life creates MAGIC, I can definitely vouch for this.

To all you amazing people, wishing you an amazing 2022. 

Thursday, March 18, 2021

3 Key Questions To Ask About Internet Marketing

Internet marketing is exciting, challenging, and confusing. It can make or break your internet business career and yet many people who depend on internet marketing don't have a full grasp of the essentials involved in internet marketing.

In fact, many internet entrepreneurs waste a great deal of time, energy, and momentum because they do not fully understand internet marketing. Don't let this lack of understanding undermine your income potential.

In order for you to better understand internet marketing and its impact on your internet business you must know the answers to these three key questions:

1. What Is Internet Marketing?

2. What Is The Cost Of Internet Marketing?

3. What Is The Benefit of Internet Marketing?

What Is Internet Marketing?

Marketing is actually rather simple. Marketing is communication about an idea, product, service, or organization. Marketing therefore encompasses advertising, promotion and sales as well as the various techniques and forms of communication used to advertise, promote and sell.

Marketing is broader than simple advertising or promotion in that it includes researching the market to learn what consumers want and then setting out to meet their needs with the appropriate product, price, and distribution method. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling.

Marketing also covers all the activities involved in moving products and services from the source to the end user including making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, and building and maintaining a customer base for a product or service.

Internet marketing includes these same activities but also pulls in various internet tools including web sites, email, ezines, banner advertising, blogging, RSS, text links, search engine optimization, affiliates, autoresponders, and other ecommerce applications.


What Is The Cost Of Internet Marketing?

The range of expenses for internet marketing is huge. There are a number of promotional and marketing ventures that can cost you nothing or only pennies a day while other advertising efforts can cost you thousands a day.

It is important to consider your goals -- both long-term and short-term -- as well as how much each prospective customer is worth to you. This will help you determine a workable budget for your internet marketing campaign.

Many internet promotions are free, you can set up a web site and/or blog for $250 a year, and you can buy text links for $10 a month. You could easily spend $25-50 a day for advertising but there are many cheaper ad options available.

The best program is to start small and cheap and slowly build as you test and learn what is successful for your market and product. There is no perfect advertising solution that works wonders for everyone. Each marketer and each product has a different formula.

What Is The Benefit of Internet Marketing?

Internet marketing offers more benefits than many traditional marketing mediums. The very nature of web sites and blogs is that they continue working to promote and market your product long after your initial marketing effort is over. Similarly many advertising efforts, such as ezines, newsletters, banners, and text links also continue to increase in power over time.

Email marketing can be a tremendous surge in contacts and sales and offers the ability to personalize your message as well as reach a targeted audience so your chance for sales goes up exponentially.

The other tremendous benefit of internet marketing is that it offers convenience and immediate satisfaction. Your potential customer sees your marketing message when it is convenient for them -- and often when they are seeking information about your specific topic. Then you offer them the ability to act on that interest right then. They can locate your product and buy in the time it would take to watch a commercial on television or turn a page in the newspaper. That is the power of internet marketing.

Now that you have the answers to these three key questions, you are ready to begin your own internet marketing campaign -- and succeed with your internet venture.

Heatmap & Optimization Tool - CrazyEgg

 CrazyEgg is a popular website optimization tool that provides businesses with insights into how their website visitors interact with their ...