Thursday, March 18, 2021

3 Key Questions To Ask About Internet Marketing

Internet marketing is exciting, challenging, and confusing. It can make or break your internet business career and yet many people who depend on internet marketing don't have a full grasp of the essentials involved in internet marketing.

In fact, many internet entrepreneurs waste a great deal of time, energy, and momentum because they do not fully understand internet marketing. Don't let this lack of understanding undermine your income potential.

In order for you to better understand internet marketing and its impact on your internet business you must know the answers to these three key questions:


1. What Is Internet Marketing?

2. What Is The Cost Of Internet Marketing?

3. What Is The Benefit of Internet Marketing?


What Is Internet Marketing?

Marketing is actually rather simple. Marketing is communication about an idea, product, service, or organization. Marketing therefore encompasses advertising, promotion and sales as well as the various techniques and forms of communication used to advertise, promote and sell.

Marketing is broader than simple advertising or promotion in that it includes researching the market to learn what consumers want and then setting out to meet their needs with the appropriate product, price, and distribution method. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling.

Marketing also covers all the activities involved in moving products and services from the source to the end user including making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, and building and maintaining a customer base for a product or service.

Internet marketing includes these same activities but also pulls in various internet tools including web sites, email, ezines, banner advertising, blogging, RSS, text links, search engine optimization, affiliates, autoresponders, and other ecommerce applications.

      

What Is The Cost Of Internet Marketing?

The range of expenses for internet marketing is huge. There are a number of promotional and marketing ventures that can cost you nothing or only pennies a day while other advertising efforts can cost you thousands a day.

It is important to consider your goals -- both long-term and short-term -- as well as how much each prospective customer is worth to you. This will help you determine a workable budget for your internet marketing campaign.

Many internet promotions are free, you can set up a web site and/or blog for $250 a year, and you can buy text links for $10 a month. You could easily spend $25-50 a day for advertising but there are many cheaper ad options available.

The best program is to start small and cheap and slowly build as you test and learn what is successful for your market and product. There is no perfect advertising solution that works wonders for everyone. Each marketer and each product has a different formula.


What Is The Benefit of Internet Marketing?

Internet marketing offers more benefits than many traditional marketing mediums. The very nature of web sites and blogs is that they continue working to promote and market your product long after your initial marketing effort is over. Similarly many advertising efforts, such as ezines, newsletters, banners, and text links also continue to increase in power over time.

Email marketing can be a tremendous surge in contacts and sales and offers the ability to personalize your message as well as reach a targeted audience so your chance for sales goes up exponentially.

The other tremendous benefit of internet marketing is that it offers convenience and immediate satisfaction. Your potential customer sees your marketing message when it is convenient for them -- and often when they are seeking information about your specific topic. Then you offer them the ability to act on that interest right then. They can locate your product and buy in the time it would take to watch a commercial on television or turn a page in the newspaper. That is the power of internet marketing.

Now that you have the answers to these three key questions, you are ready to begin your own internet marketing campaign -- and succeed with your internet venture.

Thursday, April 25, 2019

2-cents from Me | My belief to achieve success

Life is all about opportunities and choices, and I strongly believe that there is nothing called as coincidence. Every instance and every incident in our life is a definite outcome of our thoughts, words and actions. What you dream honestly and wholeheartedly is what you get in life.

According to me 3 stages of getting whatever we need is simple:

  • Dream
  • Desire
  • Do

There are no shortcuts to success but there is definitely an alternate path to success always; which most of the times is unexplored, challenging and exciting which leads to exponential success, joy and satisfaction; personally and professionally.

The only thing that you should count in life is the blessings you accumulate, for everything else it is imperative that we make it count.

Gob bless you all with abundance of wonderful people and amazing things always.

Tuesday, December 6, 2016

Opportunity Quotes

"Doors are always open, it's just about creating opportunities." --- Sujit Nair

I believe this quote is apt for people of two extremes:

  1. For those who believe that if you dream it you can do it
  2. For those who believe that dreaming is just a waste of time
#OpportunityQuotes #MotivationalQuotes #Quotes

Friday, July 15, 2016

4 most abused titles used by new-age "entrepreneurs" and others.

This post is a result of absolute irritation and anger because of the current immaturity by new-age “entrepreneurs” on professional social network(s), primarily LinkedIn.

With start-up boom the universe is blessed with some amazing individuals who are there to solve everything on this planet. Take a chill-pill guys, terms / self-proclaims used and made by you is not used even by industry celebrities and most successful individuals. Pardon my aggression; the tonality is because of the random use of words that actually has made “important” titles look mediocre.

Mentor:
Every 10th person on LinkedIn seems to be a mentor. Chief, whom have you mentored? It is a serious term and claiming it makes it look like you are responsible for most of the wonderful things on earth. Most of these individuals are first generation entrepreneurs who have got some seed funding and has a failed start-up in his kitty. (Intentionally using “his” as a pronoun, as it is rare to find a female professional using this term or any of the terms below). Grow-up guys you are belittling real mentors who have dedicated their lives to bring a positive change to humanity as a whole.

Investor:
Give me a break folks; Oh yes I have a business model that needs 50 million dollar funding and I am serious, do you have it? then contact me, I can get an 8X in 6 years. I have seen and known serious investors just being subtle about their portfolio and not making noise at all. If you are an investor or an aspiring investor follow them friends, and until and unless you don’t have atleast one start-up where you have a profitable exit please refrain from using it. Investors are not people who put money and do nothing about. They are called financers (no offence to financers, I am a fan of them as they are probably the only people who have an absolutely clear business focus). An investor helps in strategic planning, getting further series of investments or even takes a business to an IPO. Do you have it in you? If no, then cut the term dude.

Visionary:
Do you have a vision for the next 3 years? Blunt honest answer – “No”. 90% of people struggle to lead a common man’s life and you talk about being a visionary. Hey Chief, Steve Jobs, Ratan Tata, Dhirubhai Ambani, Bill Gates, Mahatma Gandhi, Nelson Mandela and few others were visionary leaders. If you are out there to change the world then please feel free to use this term or else be happy with whatever you are good at and make way for the real visionaries..

Expert:
This is the most commonly used adjective by many of them and the funniest thing I see is these are people who have experience ranging from 3-5 years. I am not questioning anybody’s ability here but the question is who has bestowed this tag on them?. I have been fortunate to work under the leadership of amazing professionals who very often say “there is a lot to learn” and never ever they claim themselves to be an “expert”. Guys using expert in your title line makes you look like an amateur kindly have a clear self-assessment done and claim what you deserve and not what you desire.

The agony I am in is the fact that all the above mentioned terms once upon a time were awarded or bestowed by co-workers / society and was never self-proclaimed. And as a matter of fact it should be that way. I would like to state examples of experts, visionaries, mentors and investors with whom I been fortunate to work with; Manoj AravindakshanKetan RaiyaniShankar GuptaHarpal SinghHemendra Aran, Dr. Mukesh Batra, Mr. Soundararajan GopalanDr. Satosh BagweRajgopal Nidamboor,Vipin SinghRajgopal AyyarRam GiriAshwin HegdeSujit JanardananMahesh Murthy (I have not worked with Mr. Murthy but I follow him and look upto him as a mentor and guide) and few others. The interesting part is, none of them use any of the above mentioned terms and if they have used it they have atleast 1 success case-study as a testimony to it. They are people with unmatched expertise, knowledge and intelligence and they are happy doing what they are best at - Work towards a better tomorrow without making any "noise".

The intent of this post is not to offend anybody but yes, it is definitely to express anger because of self-proclaimed tags and public display of immaturity.

Thanks for reading.

Wednesday, June 22, 2016

The Social Messiah | The Savior of our times

Social Media Marketing, undoubtedly the jargon amongst new generation marketers and social networking is the new buzzword amongst the techno-slave generation today (including me : ) ).

I ventured the digital marketing space “by-chance” in 2006 and everything was just about to begin except Google. It’s just 10 years back and I feel old already :) seemingly talking about a generation gap. Initially I was amazed and always realized that the key was “emotion-heavy marketing” but off-late I probably have a different take on this approach. Yes, it still is emotion driven and if you realize that most posts you like / share is just because they triggered an emotion in you, in whatever form, but it was that emotional trigger that influenced you to act in a particular way. With “Reactions” Facebook continues to influence people to express more and precisely, so to say.

But have you ever thought about it, that any social media platform, why is it so addictive and contagious in nature? I personally believe that it is because it addresses an inherent, subconscious need of a human being; THE INHERENT NEED OF “BEING HEARD”.
I am pretty much sure (though I do not have any statistical evidence currently) that the one person that you talk with the most is “YOU”.  There are infinite things running in our mind and we always needed a channel to let it go or vent it out and then came the messiah; THE SOCIAL MESSIAH. A savior of sorts who is always ready to listen, see and at times appreciate what you have to communicate.

I am not generalizing it but based on personal experience I feel that people who “shout” a lot or are explosive on social networking sites are the quietest ones in the real world. In all probabilities they are extreme “introverts” who are afraid to open up to real people and they take solace in virtual world OR these are people who like to talk a lot but “real” people around bully them. The best part of social media is the fact that almost 95% of your so called “friends” ignore what you are saying and for many it’s a “blessing in disguise”. They “shout” without making the “noise”.

And platforms like Facebook, LinkedIn, Pinterest or any other social sites probably addressed the biggest pain-point in the history of mankind and eventually are multi-billion dollar companies.

Social Media is not specifically for people who are alone but is definitely for people who are lonely.


Thanks to this savior but are we paying a heavy price for it?

Raw Image Courtesy: StockUnlimited

Monday, June 20, 2016

Best Ground Activation | BTL Campaigns

Now that's what is called as "Real" ground activation. Amazing creativity, amazing experience.

Surf Excel | Ramzan 2016 Advertisement.

There are some ads that just connects with you and everything around you. And when this happens "Borders doesn't Matter", "Occasions deosn't Matter" what matters is the message it delivers. One of the best ad-films in the recent times. Surf Excel Ramzan 2016 Advertisement.



Created by Lowe Lintas (Arun Iyer's Team) Produced by Absolute Productions Directed By Vasan Bala I tried locating the lyrics writer but couldn't find details about the same. If anyone has information about it kindly let us know. The lyrics of this ad is outstanding and it gives the ad a completely different dimension.

3 Key Questions To Ask About Internet Marketing

Internet marketing is exciting, challenging, and confusing. It can make or break your internet business career and yet many people who depen...