Saturday, August 13, 2022

OCEAN Theory - The Big 5 Personality Types


What’s your personality type?

The Big Five personality traits is a suggested taxonomy, or grouping, for personality traits, developed from the 1980s onward in psychological trait theory.

Starting in the 1990s, the theory identified five factors by labels, typically referred to as:

  1. Openness to experience (inventive/curious vs. consistent/cautious)
  2. Conscientiousness (efficient/organized vs. extravagant/careless)
  3. Extraversion (outgoing/energetic vs. solitary/reserved)
  4. Agreeableness (friendly/compassionate vs. critical/rational)
  5. Neuroticism (sensitive/nervous vs. resilient/confident)
When factor analysis (a statistical technique) is applied to personality survey data, it reveals semantic associations: some words used to describe aspects of personality are often applied to the same person. For example, someone described as conscientious is more likely to be described as "always prepared" rather than "messy". These associations suggest five broad dimensions used in common language to describe the human personality, temperament and psyche.

Those labels for the five factors may be remembered using the acronyms "OCEAN" or "CANOE". Beneath each proposed global factor, there are a number of correlated and more specific primary factors. For example, extraversion is typically associated with qualities such as gregariousness, assertiveness, excitement-seeking, warmth, activity, and positive emotions. These traits are not black and white but rather placed on continua.

To know more about the OCEAN (Big 5 Personality Types), this link explains it better -

Raw image from

P.S - I haven’t written this post, it is from the above-mentioned site. I read stuff and attempt to learn/relearn new concepts. The ones I find interesting, and worth sharing and feel that would benefit the network, I share. Thank you for reading

Monday, July 4, 2022

Best Digital Marketing Mentor - Manoj Aravindakshan

All of us have a mentor who unknowingly becomes a changemaker in our lives and subconsciously we take a path guided by them which becomes "THE PATH" for us. Even, I have one of those mentors, when I look back, he actually changed my life course for good and I feel I have done fairly well in my chosen path.

India's early digital marketing era was around 2004-2005 when SEO and PPC became buzzwords. This was when my cousin Manoj Aravindakshan incorporated his digital marketing agency in Singapore under On Target Media and Marketing Services Pte. Ltd to provide 360-degree online marketing services for the South East Asian geographies.

Those times, whenever we used to interact there were a lot of mentions about SEO and PPC projects that he was consulting/managing for his clients. During then I was a sales guy selling software, these terms were literally Latin to Me. The only form of digital marketing I was exposed to was email marketing, and it was the be-all and end-all for me and my peers.

Cut 2 - October 2006, I had a minor health issue and I had to take a break from the sales role, to avoid the stress and lifestyle. That is when Manoj asked Me if I would be interested in managing the Indian unit he was planning to open. I was intrigued, anxious and excited at the same time. For more than one reason, primarily because I grew up with a mentality that business within the family is a no-no, second, the domain was new and I had zero knowledge about it. 

Manoj was always a role model to everybody in our family. To set the context and expectations, he explained his entire plan and he supported Me in gaining the required confidence to manage this role, and that is how, in December 2006, I took the plunge into the world of digital marketing. And he became my digital marketing mentor from day 0.

The first thing he did was to inculcate a habit of reading in Me. I was terrible and found reading very boring, but the job demanded it. He continuously guided Me and I did my bit in terms of learning more and doing more. In a few months, I got certified in Google Adwords, and I was pitching this new concept to clients all over India, predominantly Mumbai. Brands were intrigued and awed with the possibilities of digital marketing, and what it can do to their businesses. 

After every sales call, there was a need where Manoj had to speak to them, to convince them of our abilities, and even from those calls, I learned the best way of selling digital marketing services, and it was only through a problem-solution approach. Manoj always did that, he used to put himself in the clients' shoes and walk the path to understand what was the best strategy. He was my best digital marketing mentor for client service excellence, and here he became the best digital marketing mentor for selling these services. 

Cut 3 - 2022

After 16 years in digital marketing, I still learn from Manoj, on various elements of digital marketing. Having interacted with hundreds of digital marketing professionals, and being a digital marketer myself, I can say with utmost confidence that Manoj Aravidakshan is the best digital marketer I have known and he still remains to be the best digital marketing mentor to Me.

Manoetta, (that's how I address him, "Etta" means elder brother in Malayalam), whatever I am today as a digital marketer, wherever I am today as a digital marketer, I owe this to only one person, and that is YOU. And I am sure, like Me, there would be hundreds of others trained by Manoj, who will echo the same words as mine.

Thank you very much for encouraging, convincing, and mentoring Me to take this path.

Friday, December 31, 2021

21 Learnings From 2021

 My 21 learnings from 2021:

  1. Goals are important, but being happy should always top the list
  2. Winning an argument is not important, being at peace is.
  3. Whatever you do, ensure that you and your family are happy
  4. You are not a super hero and a minuscule invisible virus can shatter your life
  5. Whatever happens to you, happens for a reason
  6. Your well thought-out plan may not be the best plan
  7. You miserably fail sometimes and that is perfectly fine
  8. Believing things are going to be good takes you a long way
  9. Everyday is a blessing, live one day at a time
  10. Being angry is completely fine, but watching your words when you are angry is extremely important
  11. Nothing gives you more satisfaction than bringing smile on your kid’s face
  12. Family and friends are the only people who will be there with you in your tough times
  13. YOLO is a powerful thought
  14. FOMO is a foolish emotion
  15. JOMO is bliss
  16. The most damaging thought in life is “What will people think about Me?”
  17. Nothing is permanent, cherish everything till the time it lasts
  18. Media, in general, can be dangerous; immediately block everything that you feel is negative / threatening / intimidating.
  19. Fake news travels much faster than genuine ones
  20. Money is very important, if someone says it’s not, then either they are rich already or they are ignorant by choice.
  21. Finally, being grateful about everything and everyone in your life creates MAGIC, I can definitely vouch for this.

To all you amazing people, wishing you an amazing 2022. 

Thursday, March 18, 2021

3 Key Questions To Ask About Internet Marketing

Internet marketing is exciting, challenging, and confusing. It can make or break your internet business career and yet many people who depend on internet marketing don't have a full grasp of the essentials involved in internet marketing.

In fact, many internet entrepreneurs waste a great deal of time, energy, and momentum because they do not fully understand internet marketing. Don't let this lack of understanding undermine your income potential.

In order for you to better understand internet marketing and its impact on your internet business you must know the answers to these three key questions:

1. What Is Internet Marketing?

2. What Is The Cost Of Internet Marketing?

3. What Is The Benefit of Internet Marketing?

What Is Internet Marketing?

Marketing is actually rather simple. Marketing is communication about an idea, product, service, or organization. Marketing therefore encompasses advertising, promotion and sales as well as the various techniques and forms of communication used to advertise, promote and sell.

Marketing is broader than simple advertising or promotion in that it includes researching the market to learn what consumers want and then setting out to meet their needs with the appropriate product, price, and distribution method. Marketing includes market research, deciding on products and prices, advertising promoting distributing and selling.

Marketing also covers all the activities involved in moving products and services from the source to the end user including making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, and building and maintaining a customer base for a product or service.

Internet marketing includes these same activities but also pulls in various internet tools including web sites, email, ezines, banner advertising, blogging, RSS, text links, search engine optimization, affiliates, autoresponders, and other ecommerce applications.


What Is The Cost Of Internet Marketing?

The range of expenses for internet marketing is huge. There are a number of promotional and marketing ventures that can cost you nothing or only pennies a day while other advertising efforts can cost you thousands a day.

It is important to consider your goals -- both long-term and short-term -- as well as how much each prospective customer is worth to you. This will help you determine a workable budget for your internet marketing campaign.

Many internet promotions are free, you can set up a web site and/or blog for $250 a year, and you can buy text links for $10 a month. You could easily spend $25-50 a day for advertising but there are many cheaper ad options available.

The best program is to start small and cheap and slowly build as you test and learn what is successful for your market and product. There is no perfect advertising solution that works wonders for everyone. Each marketer and each product has a different formula.

What Is The Benefit of Internet Marketing?

Internet marketing offers more benefits than many traditional marketing mediums. The very nature of web sites and blogs is that they continue working to promote and market your product long after your initial marketing effort is over. Similarly many advertising efforts, such as ezines, newsletters, banners, and text links also continue to increase in power over time.

Email marketing can be a tremendous surge in contacts and sales and offers the ability to personalize your message as well as reach a targeted audience so your chance for sales goes up exponentially.

The other tremendous benefit of internet marketing is that it offers convenience and immediate satisfaction. Your potential customer sees your marketing message when it is convenient for them -- and often when they are seeking information about your specific topic. Then you offer them the ability to act on that interest right then. They can locate your product and buy in the time it would take to watch a commercial on television or turn a page in the newspaper. That is the power of internet marketing.

Now that you have the answers to these three key questions, you are ready to begin your own internet marketing campaign -- and succeed with your internet venture.

Thursday, April 25, 2019

2-cents from Me | My belief to achieve success

Life is all about opportunities and choices, and I strongly believe that there is nothing called as coincidence. Every instance and every incident in our life is a definite outcome of our thoughts, words and actions. What you dream honestly and wholeheartedly is what you get in life.

According to me 3 stages of getting whatever we need is simple:

  • Dream
  • Desire
  • Do

There are no shortcuts to success but there is definitely an alternate path to success always; which most of the times is unexplored, challenging and exciting which leads to exponential success, joy and satisfaction; personally and professionally.

The only thing that you should count in life is the blessings you accumulate, for everything else it is imperative that we make it count.

Gob bless you all with abundance of wonderful people and amazing things always.

Tuesday, December 6, 2016

Opportunity Quotes

"Doors are always open, it's just about creating opportunities." --- Sujit Nair

I believe this quote is apt for people of two extremes:

  1. For those who believe that if you dream it you can do it
  2. For those who believe that dreaming is just a waste of time
#OpportunityQuotes #MotivationalQuotes #Quotes

Friday, July 15, 2016

4 most abused titles used by new-age "entrepreneurs" and others.

This post is a result of absolute irritation and anger because of the current immaturity by new-age “entrepreneurs” on professional social network(s), primarily LinkedIn.

With start-up boom the universe is blessed with some amazing individuals who are there to solve everything on this planet. Take a chill-pill guys, terms / self-proclaims used and made by you is not used even by industry celebrities and most successful individuals. Pardon my aggression; the tonality is because of the random use of words that actually has made “important” titles look mediocre.

Every 10th person on LinkedIn seems to be a mentor. Chief, whom have you mentored? It is a serious term and claiming it makes it look like you are responsible for most of the wonderful things on earth. Most of these individuals are first generation entrepreneurs who have got some seed funding and has a failed start-up in his kitty. (Intentionally using “his” as a pronoun, as it is rare to find a female professional using this term or any of the terms below). Grow-up guys you are belittling real mentors who have dedicated their lives to bring a positive change to humanity as a whole.

Give me a break folks; Oh yes I have a business model that needs 50 million dollar funding and I am serious, do you have it? then contact me, I can get an 8X in 6 years. I have seen and known serious investors just being subtle about their portfolio and not making noise at all. If you are an investor or an aspiring investor follow them friends, and until and unless you don’t have atleast one start-up where you have a profitable exit please refrain from using it. Investors are not people who put money and do nothing about. They are called financers (no offence to financers, I am a fan of them as they are probably the only people who have an absolutely clear business focus). An investor helps in strategic planning, getting further series of investments or even takes a business to an IPO. Do you have it in you? If no, then cut the term dude.

Do you have a vision for the next 3 years? Blunt honest answer – “No”. 90% of people struggle to lead a common man’s life and you talk about being a visionary. Hey Chief, Steve Jobs, Ratan Tata, Dhirubhai Ambani, Bill Gates, Mahatma Gandhi, Nelson Mandela and few others were visionary leaders. If you are out there to change the world then please feel free to use this term or else be happy with whatever you are good at and make way for the real visionaries..

This is the most commonly used adjective by many of them and the funniest thing I see is these are people who have experience ranging from 3-5 years. I am not questioning anybody’s ability here but the question is who has bestowed this tag on them?. I have been fortunate to work under the leadership of amazing professionals who very often say “there is a lot to learn” and never ever they claim themselves to be an “expert”. Guys using expert in your title line makes you look like an amateur kindly have a clear self-assessment done and claim what you deserve and not what you desire.

The agony I am in is the fact that all the above mentioned terms once upon a time were awarded or bestowed by co-workers / society and was never self-proclaimed. And as a matter of fact it should be that way. I would like to state examples of experts, visionaries, mentors and investors with whom I been fortunate to work with; Manoj AravindakshanKetan RaiyaniShankar GuptaHarpal SinghHemendra Aran, Dr. Mukesh Batra, Mr. Soundararajan GopalanDr. Satosh BagweRajgopal Nidamboor,Vipin SinghRajgopal AyyarRam GiriAshwin HegdeSujit JanardananMahesh Murthy (I have not worked with Mr. Murthy but I follow him and look upto him as a mentor and guide) and few others. The interesting part is, none of them use any of the above mentioned terms and if they have used it they have atleast 1 success case-study as a testimony to it. They are people with unmatched expertise, knowledge and intelligence and they are happy doing what they are best at - Work towards a better tomorrow without making any "noise".

The intent of this post is not to offend anybody but yes, it is definitely to express anger because of self-proclaimed tags and public display of immaturity.

Thanks for reading.

OCEAN Theory - The Big 5 Personality Types

  What’s your personality type? The Big Five personality traits is a suggested taxonomy, or grouping, for personality traits, developed from...