Social Media Marketing, undoubtedly the jargon amongst new
generation marketers and social networking is the new buzzword amongst the
techno-slave generation today (including me : ) ).
I ventured the digital marketing space “by-chance” in 2006
and everything was just about to begin except Google. It’s just 10 years back
and I feel old already :) seemingly talking about a generation gap. Initially I was amazed and always
realized that the key was “emotion-heavy marketing” but off-late I probably
have a different take on this approach. Yes, it still is emotion driven and if
you realize that most posts you like / share is just because they triggered an
emotion in you, in whatever form, but it was that emotional trigger that
influenced you to act in a particular way. With “Reactions” Facebook continues
to influence people to express more and precisely, so to say.
But have you ever thought about it, that any social media
platform, why is it so addictive and contagious in nature? I personally believe
that it is because it addresses an inherent, subconscious need of a human
being; THE INHERENT NEED OF “BEING HEARD”.
I am pretty much sure (though I do not have any statistical
evidence currently) that the one person that you talk with the most is “YOU”. There are infinite things running in our mind and
we always needed a channel to let it go or vent it out and then came the
messiah; THE SOCIAL MESSIAH. A savior of sorts who is always ready to listen,
see and at times appreciate what you have to communicate.
I am not generalizing it but based on personal experience I
feel that people who “shout” a lot or are explosive on social networking sites
are the quietest ones in the real world. In all probabilities they are extreme “introverts”
who are afraid to open up to real people and they take solace in virtual world OR
these are people who like to talk a lot but “real” people around bully
them. The best part of social media is the fact that almost 95% of your so
called “friends” ignore what you are saying and for many it’s a “blessing in
disguise”. They “shout” without making the “noise”.
And platforms like Facebook, LinkedIn, Pinterest or any
other social sites probably addressed the biggest pain-point in the history of
mankind and eventually are multi-billion dollar companies.
Social Media is not specifically for people who are alone
but is definitely for people who are lonely.
Thanks to this savior but are we paying a heavy price for
it?
Raw Image Courtesy: StockUnlimited
